photography rates wedding

Is this true about sales people?
Differentiation
All salespeople learn to differentiate their product or service from their competitors. Your success is critically dependant on your ability to educate others why your photographs or photography services are superior. If you can’t you’re going to get bottom dollar every time.
If you can differentiate yourself, you’ll be the one pulling in $10,000 for a few hours shooting a wedding on Saturday. I know of one guy who was so good at this he kept raising his wedding rate trying to get out of the business. At $85,000 a shoot he kept getting calls. Only when he raised his rate for a few hours of shooting over $100,000 did people stop asking him to shoot weddings.
Unless you can differentiate yourself, there are hundreds of others hungrier than you hoping for the same job. If you won’t take their lowball offer, the next guy will.
I think it depends alot on what it is you are selling and what your goals are. I try to set a price for my services so as to only get clients that are committed to a good job and are not just wasting my time. If I offer too low a price, the client tends to be more nit picky about every little detail and whats to contact me all the time. So I set a price that makes the client ask “Wow !, I can’t afford that guys services.” This keeps them out of my hair. The people who can afford it must really want it, and are committed to sucess
If it’s your own business you’re in control, do you want more business or are you happy with the existing level? Figure out the action plan to get your from where you are now (Point A) to where you want to be (Point B)
Orlando Wedding Photographer
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